Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
You've probably noticed that The Beatles are back in the news... ...with the announcement last week that their catalogue of songs is now available through iTunes. As you might expect, there's been enormous interest and The Beatles currently … [Continue reading]
Couple of excellent cartoons from Tom Fishburne that make very pertinent points about the use of social media in marketing... and... … [Continue reading]
Recently invested in "The Secrets Of Emotional, HOT-Button Copywriting" by Denny Hatch. Highly recommended by copywriting giants such as Drayton Bird and David Garfinkel and so far I can only agree with them. Now, in the introduction, Denny … [Continue reading]
Christmas and New Year are clearly the big events in December for marketers to focus on. In Australia we also have the official first day of summer (December 1st) and the end of the school year. Elsewhere, there is the usual selection of more … [Continue reading]
This week saw the "Melbourne Cup" horse race here in Australia. (No luck for me in picking the winner, I'm afraid!) It's a big event and known as "The Race That Stops A Nation". Even though it's an official holiday only in Melbourne... ...it … [Continue reading]