Welcome to this month’s “Looking Ahead” feature…taking a look at the events, occasions and anniversaries in the month of May 2025 that smart marketers can use as the reason for a marketing promotion.
In May 2025…
…notable occasions are…
…firstly “May Day” (May 1) …
…and then in most places (apart from the UK) “Mother’s Day”, which this year falls on Sunday May 11.
“May Day” (May 1) is an occasion widely observed in the northern hemisphere and originally was a pagan festival linked to Spring and fertility.
Wikipedia has more about May Day traditions…
…including in the UK the May Pole, the May Queen and Morris Dancing.
Like many originally pagan festivals, May Day has been co-opted by the Church and in many Catholic countries May is a month honouring the Virgin Mary.
In the modern era, May Day has also come to be known as “International Workers’ Day” and associated with the labour movement.
Also in May…
…we have “Be A Millionaire Day” on May 20! This is a day to think and dream about what it would be like to be a millionaire.
It’s understood that the term “millionaire” was first used in the English language by Lord Byron in a letter written in 1816. At the time, there were only a handful of millionaires. Today it’s reckoned there are more than 50 million millionaires scattered around the globe. The origins of “Be a Millionaire Day” are not clear, but the day honours the desire to enjoy the freedom and power associated with being financially secure.
Here’s a more detailed list of events… [Continue reading]
