***UPDATE: This Offer Is Now Closed*** ...for 3 fortunate readers of this blog. I've mentioned many times before my admiration for copywriter Pete Godfrey and I'm a long-time subscriber to his monthly newsletter... ..."The Emotional Ad Writing … [Continue reading]
More Holiday Promotions Ideas For Marketers
As a follow up to the regular "Looking Ahead - Marketing Calendar" feature, here's a special guest post from Troy White from "The Total Package". Some great marketing tips that can be applied for other seasonal events, not just Christmas. Over to … [Continue reading]
Looking Ahead – Marketing Calendar November 2010
Time to look ahead to November at events that can be used to base a marketing promotion or campaign around. Before that, the big event looming on the marketing calendar is, of course, Christmas and New Year. Well worth getting organised if you … [Continue reading]
Is Direct Response Meerkating Dangerous?
I recently enthused about the "Compare the Meerkat" campaign for the UK insurance site "Comparethe market.com" (in the post "Emotional Direct Response Meerkating?!?"). But are there dangers in an off-beat, somewhat zany campaign like this? I'll … [Continue reading]
One Of The Biggest Copywriting Blunders…
Wonderful cartoon from the great Tom Fishburne... ...neatly sums up one of the most common (and most damaging) mistakes made by amateur and rookie copywriters. Come to think of it, a lot of people who should know better get caught up in … [Continue reading]