Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
Another wonderful cartoon from Tom Fishburne that sums up the difference between direct response copywriting and much of mainstream advertising... Now, I confess to being a fan of "Mad Men"... ...and I think this is a little unfair to Don Draper and … [Continue reading]
Christmas is fast approaching, along with the end of the year of course. What the hell happened to 2010?!? Not too late to launch your own Christmas or New Year promotion. With “New Year’s Resolutions” and plans for 2010 on people’s minds right … [Continue reading]
First up, a "Happy Thanksgiving" to everyone in the USA! Now, possibly the world's greatest living copywriter is the legendary Gary Bencivenga. And over at "The Total Package" Gary has just guested with a post titled... "The 3 Greatest Copywriting … [Continue reading]
It's an occupational hazard of using a computer... ...over time your keyboard is likely to get a little...messy. And because keyboards can be fiddly things (all those moving keys and little nooks and crannies)... ...they can be difficult to clean … [Continue reading]
...and marketers...in fact, pretty much anyone! Let's face it, copywriting and creating effective direct response marketing campaigns can be mentally gruelling at times. So, I was most interested in a recent article in the Australian edition of … [Continue reading]