As "Taken" is one of my favourite movies of the last couple of years... ..."Unknown" featuring Liam Neeson in an action-hero role was guaranteed to grab my attention! Here's the trailer... Let's see how it stacks up against our trailer … [Continue reading]
Are Your Customers About To Hang Up On You…Permanently?
Customer service tends to be low on the priority list for most companies... ...especially large companies, for some reason. Sure, they all pay lip service to the idea... ...but few actually deliver. Poor Tom Fishburne clearly had a bad experience … [Continue reading]
Looking Ahead – Marketing Calendar March 2011
Time for our monthly look at upcoming holidays, events and anniversaries... ...that smart direct response marketers can use to build a campaign or promotion around. In Australia, there is a lot going on in March. The Sydney Mardi Gras Festival … [Continue reading]
Stuck In Marketing Groundhog Day?
Today (February 2) is "Groundhog Day" which gives me the perfect excuse to post this trailer... ...with an important marketing lesson to follow... I love this movie and watched it again recently. If you're not familiar with the story... … [Continue reading]
Marketing And Movie Trailers – The King’s Speech
Been a while since my last "Marketing And Movie Trailers" post... ...and as I've been to the movies a couple of times recently... (to see "The King's Speech" and "The Black Swan", since you ask) ...thought it was time for another. "The King's … [Continue reading]