EDITOR'S NOTE: Copywriting giant Clayton Makepeace recently decided to cease publishing "The Total Package" on a regular basis. That's a great shame because it really was a great resource for direct response copywriters and marketers. To fill some … [Continue reading]
Put Some Power Into Your Copywriting
Outstanding post from Lawrence Bernstein over at the Info Marketing Blog titled... "The Power Concept In Copy". Some fascinating background to one of the most effective ads ever written... ...along with some info on a couple of marketing … [Continue reading]
Help Yourself And The People Of Japan At The Same Time
Public service announcement time. No doubt you've been following events in Japan and are as horrified as I am at the scale of the destruction. Here in Australia (and NZ) we've had our fair share of natural disasters this year... ...but they're … [Continue reading]
Social Media: To Outsource Or Not? That Is The Question…
...with apologies to W. Shakespeare and kudos to the great Tom Fishburne for this cartoon... Tom's full article is at "outsourcing social media". So to outsource or not? Well, one thing as a business owner or manager you should NEVER outsource … [Continue reading]
Looking Ahead – Marketing Calendar April 2011
Here's our monthly feature looking ahead to April... ...at events and anniversaries that marketers can use to base promotions around. April 1 is, of course, the prankster's delight "April Fool's Day". Use carefully, this can backfire on you! Then … [Continue reading]