Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
After the event-intensive frenzy of April... ...May is fairly quiet. In Australia there is... May 2 - Labour Day (in Queensland) May 8 - Mother's Day ...and "Australian Fashion Week" starts on May 2. Winter is fast approaching and the season … [Continue reading]
Not just another great cartoon from Tom Fishburne... ...but a very interesting case study in the successful use of social media and viral marketing. Read the whole thing at... "brandtube" It concerns the most mundane of products... … [Continue reading]
This story caught my eye and demonstrates, among other things, the enduring power of (1) controversy and (2) sex... "Jack Wills censured for 'overtly sexual' catalogue" There's also a "Royal" connection (apparently Prince Harry is a fan of the … [Continue reading]
In the previous post, Seth Godin shared a couple of examples of how to use story telling in marketing to get great results... "Seth Godin Says This About Stories And Marketing". That sparked off a couple of ideas and here are 2 more examples that I … [Continue reading]
EDITOR'S NOTE: Copywriting giant Clayton Makepeace recently decided to cease publishing "The Total Package" on a regular basis. That's a great shame because it really was a great resource for direct response copywriters and marketers. To fill some … [Continue reading]