Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
Couldn't resist posting this wonderful cartoon from Tom Fishburne... Ties in nicely with recent posts about storytelling. Well worth reiterating the point that one of the most common mistakes in marketing and advertising is... … [Continue reading]
After the event-intensive frenzy of April... ...May is fairly quiet. In Australia there is... May 2 - Labour Day (in Queensland) May 8 - Mother's Day ...and "Australian Fashion Week" starts on May 2. Winter is fast approaching and the season … [Continue reading]
Not just another great cartoon from Tom Fishburne... ...but a very interesting case study in the successful use of social media and viral marketing. Read the whole thing at... "brandtube" It concerns the most mundane of products... … [Continue reading]
This story caught my eye and demonstrates, among other things, the enduring power of (1) controversy and (2) sex... "Jack Wills censured for 'overtly sexual' catalogue" There's also a "Royal" connection (apparently Prince Harry is a fan of the … [Continue reading]
In the previous post, Seth Godin shared a couple of examples of how to use story telling in marketing to get great results... "Seth Godin Says This About Stories And Marketing". That sparked off a couple of ideas and here are 2 more examples that I … [Continue reading]