Top copywriter Ray Edwards has just released a book titled "Writing Riches"... ...where he spills the beans on his approach to writing compelling copy that brings in the sales. The book has just been released, so obviously I haven't read it yet. … [Continue reading]
Australia Day 2011
Happy "Australia Day" wherever you may be! Today, January 26, is Australia's national day and marks the anniversary of the arrival of the First Fleet at Sydney Cove in 1788. Generally, it's a pretty laid-back day given over to picnics, barbecues … [Continue reading]
Social Coupon Bandwagon – Marketers Tread Carefully
If you're a marketer about to jump on the social coupon bandwagon... ...might be worth reflecting on this for a moment... Now, I'm not suggesting that you "Be afraid, very afraid" of social coupons, but... … [Continue reading]
Looking Ahead – Marketing Calendar February 2011
Next month is February... ...and that means Valentine's Day (February 14, of course)! Other dates of note... 2 February - Groundhog Day 3 February - Chinese New Year (it's the "Year of The Rabbit") 6 February - Monopoly first went on sale in … [Continue reading]
Marketing And The Social Media Ghost Town
The deserted town on the high plains with tumbleweed blowing through is a staple of western genre movies... ...and the cyber-equivalent seems to be cropping up in social-media land... This wonderful cartoon from the great "marketoonist" Tom … [Continue reading]