Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
No excuse needed to post a cartoon from the great Tom Fishburne... ...but check out the full post "idea voodoo" for a wonderful example of some very smart marketing... ...you might even say it's an example of adding some voodoo to the marketing … [Continue reading]
Top copywriter Ray Edwards has just released a book titled "Writing Riches"... ...where he spills the beans on his approach to writing compelling copy that brings in the sales. The book has just been released, so obviously I haven't read it yet. … [Continue reading]
Happy "Australia Day" wherever you may be! Today, January 26, is Australia's national day and marks the anniversary of the arrival of the First Fleet at Sydney Cove in 1788. Generally, it's a pretty laid-back day given over to picnics, barbecues … [Continue reading]
If you're a marketer about to jump on the social coupon bandwagon... ...might be worth reflecting on this for a moment... Now, I'm not suggesting that you "Be afraid, very afraid" of social coupons, but... … [Continue reading]
Next month is February... ...and that means Valentine's Day (February 14, of course)! Other dates of note... 2 February - Groundhog Day 3 February - Chinese New Year (it's the "Year of The Rabbit") 6 February - Monopoly first went on sale in … [Continue reading]