Been a while since my last "Marketing And Movie Trailers" post... ...and as I've been to the movies a couple of times recently... (to see "The King's Speech" and "The Black Swan", since you ask) ...thought it was time for another. "The King's … [Continue reading]
Add Some Voodoo To Your Marketing Mix
No excuse needed to post a cartoon from the great Tom Fishburne... ...but check out the full post "idea voodoo" for a wonderful example of some very smart marketing... ...you might even say it's an example of adding some voodoo to the marketing … [Continue reading]
New Copywriting Book From Ray Edwards
Top copywriter Ray Edwards has just released a book titled "Writing Riches"... ...where he spills the beans on his approach to writing compelling copy that brings in the sales. The book has just been released, so obviously I haven't read it yet. … [Continue reading]
Australia Day 2011
Happy "Australia Day" wherever you may be! Today, January 26, is Australia's national day and marks the anniversary of the arrival of the First Fleet at Sydney Cove in 1788. Generally, it's a pretty laid-back day given over to picnics, barbecues … [Continue reading]
Social Coupon Bandwagon – Marketers Tread Carefully
If you're a marketer about to jump on the social coupon bandwagon... ...might be worth reflecting on this for a moment... Now, I'm not suggesting that you "Be afraid, very afraid" of social coupons, but... … [Continue reading]