Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
Here's our monthly feature looking ahead to April... ...at events and anniversaries that marketers can use to base promotions around. April 1 is, of course, the prankster's delight "April Fool's Day". Use carefully, this can backfire on you! Then … [Continue reading]
As "Taken" is one of my favourite movies of the last couple of years... ..."Unknown" featuring Liam Neeson in an action-hero role was guaranteed to grab my attention! Here's the trailer... Let's see how it stacks up against our trailer … [Continue reading]
Customer service tends to be low on the priority list for most companies... ...especially large companies, for some reason. Sure, they all pay lip service to the idea... ...but few actually deliver. Poor Tom Fishburne clearly had a bad experience … [Continue reading]
Time for our monthly look at upcoming holidays, events and anniversaries... ...that smart direct response marketers can use to build a campaign or promotion around. In Australia, there is a lot going on in March. The Sydney Mardi Gras Festival … [Continue reading]
Today (February 2) is "Groundhog Day" which gives me the perfect excuse to post this trailer... ...with an important marketing lesson to follow... I love this movie and watched it again recently. If you're not familiar with the story... … [Continue reading]