Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
Better Conversion Tip #4 - Add Captions to All Your Photos When people read editorials and articles, they tend to read the captions under the photos. The same will happen in your sales letter. So each and every photo should have a caption under … [Continue reading]
There are a couple of ways you can use celebrities and other recognised figures in your marketing without having to pay them. Firstly, if you've learned something from them, or they've inspired you in some way, or there is some lesson that you can … [Continue reading]
Here are the next 2 tips in my "Better Website Conversion Tips" series... Better Conversion Tip #2 - Periodically Test Your Site This might sound obvious, but stuff happens with websites. Hosting companies can have problems, your site can get hacked … [Continue reading]
Does long copy work... ...or is shorter copy better? This seems to be a never ending debate... ...and given new impetus in the current ADD, social-media driven, time-short world. Here's the great Drayton Bird explaining WHY long copy produces … [Continue reading]
I do a fair amount of work with clients on newsletters and there's a lot more that goes into making a successful newsletter than simply the content. Like any marketing exercise, a considerable amount of thought needs to go in to understanding and … [Continue reading]