Here are the next 2 tips in my "Better Website Conversion Tips" series... Better Conversion Tip #2 - Periodically Test Your Site This might sound obvious, but stuff happens with websites. Hosting companies can have problems, your site can get hacked … [Continue reading]
The Long Copy Debate – A Word From Drayton Bird
Does long copy work... ...or is shorter copy better? This seems to be a never ending debate... ...and given new impetus in the current ADD, social-media driven, time-short world. Here's the great Drayton Bird explaining WHY long copy produces … [Continue reading]
Drayton Bird On What Makes A Good Newsletter
I do a fair amount of work with clients on newsletters and there's a lot more that goes into making a successful newsletter than simply the content. Like any marketing exercise, a considerable amount of thought needs to go in to understanding and … [Continue reading]
Better Website Conversion Tips – Part 1
This is the first in a series of posts that aim to provide you with useful tips and strategies to improve your conversion results on your website, in particular from landing pages. It's not much good getting traffic to your website if, once there, … [Continue reading]
The Copywriter And The Creative Brief
Had to smile when I saw this... I think most freelance copywriters can relate to this! I guess I'm fortunate in that the majority of my clients are experienced direct response marketers and know what they want. Some clients, however... Tom's … [Continue reading]