OK, as I write this, it's still June 12 in the USA... ...but it's morning on June 13 here in Australia. Which means... ...I forgot that June 12 is the birthday of one of the greatest copywriters of all time... ...the incomparable "Sir" Gary … [Continue reading]
Looking Ahead – Marketing Calendar July 2011
Whoa...half of the year is almost gone... ...as I am sharply reminded by preparing this look ahead at upcoming events in July 2011. Events, occasions and anniversaries, of course, that astute marketers can use as the basis for a campaign or … [Continue reading]
Better Website Conversion Tips – Part 5
Better Conversion Tip #5 - Create Redirect Links If you’re promoting a product on your site, and your site is a database-driven shopping cart e-commerce system, then you probably have links like the following for each product … [Continue reading]
Robert Collier And Australian Natural Disasters
I've been unsparing in my criticism of financial institutions for their generally lamentable marketing and copywriting... ...so it's only fair I should comment on an example that is more praiseworthy. One that illustrates the Robert Collier … [Continue reading]
Not Happy With Prospects? Reinvent Your Advertising…
Pretty much every business needs a continual inflow of new prospects and potential customers to remain healthy in the long term. But not all prospects are of equal value and some may actually be damaging to your business. Â Advertising is one of the … [Continue reading]