Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
In direct response copywriting, it's sometimes a good tactic to admit to a small (and fairly trivial) flaw in the product on offer. Two reasons for this... 1. Most people know that very rarely is something "perfect". By admitting to a small flaw … [Continue reading]
"No" is the answer... ...but that doesn't stop some people from hoping! Tom Fishburne quite rightly says... "There is no marketing fairy dust. Yet. However, we marketers often get excited about the marketing fad du jour." Read the whole article … [Continue reading]
I confess, I was a little reluctant to write this post... ...because I've been somewhat sceptical of social media as a marketing channel. And to be blunt, that scepticism has not been completely justified. Social media can be a very effective … [Continue reading]
Gee, is there any marketing problem that a Groupon promotion can't solve?!? As always, Tom Fishburne provides a light-hearted and thought-provoking insight into an aspect of contemporary marketing with his post "holy groupon". Here's my take on how … [Continue reading]
Better Conversion Tip #6 - Use Google Analytics Google offers a free conversion and traffic tracking tool that you should take advantage of, if you aren’t already. The tracking tool is comprised of a bit of Javascript code that you put at the bottom … [Continue reading]