Here's a marketing video featuring the Sydney Opera House that I think you'll enjoy. It's based around the "Ship Song" by Nick Cave. I both LOVE this video... ...and HATE it... ...as I'll explain after you've had a chance to watch it... OK, … [Continue reading]
Classic Headline Found In Topless Bar
I've written before about how the tabloid press and publications like "National Enquirer" can be a source of fantastic, attention-grabbing headlines. Noticed this report today about the retirement of the man who wrote this classic... "Headless Body … [Continue reading]
Looking Ahead – Marketing Calendar August 2011
Time for our monthly look ahead for event-based marketing opportunities in August 2011. Frankly, it's a lean month both in the northern and southern hemispheres. In Australia, it's the middle of winter and in the north it's the lazy days of … [Continue reading]
Focus In Marketing – More Usually Isn’t Better
Reminded of one of my favourite marketing themes the other day... ...the need for, and the power of, FOCUS. Happened when I noticed an ad for Snap printers making a big thing about all the new services they offer. Their tagline is... ..."We do … [Continue reading]
Better Website Conversion Tips – Part 9
Better Conversion Tip #9 - Test Split testing, also known as A/B testing, is the process of having two identical pages (except for one change) rotate randomly to see which one generates more sales (or opt ins, or whatever the goal of the landing … [Continue reading]