Having worked in investment banking for many years, this item intrigued me... "Goldman Sachs shares plunge after chief Lloyd Blankfein hires high-profile lawyer Reid Weingarten". Now, I have no more idea of who Reid Weingarten is than anyone else … [Continue reading]
Recipe For Marketing Disaster
Saw this item (with the lead "Recipe For Disaster")... "Classic menu items and why chefs hate them" ...and was reminded of a surprisingly common marketing blunder. Namely... ... that a company or marketer gets tired of a promotion and stops … [Continue reading]
Celebrity Perils In Marketing
I confess I was absolutely intrigued when I came across this item... "Jersey Shore's Mike 'The Situation' Sorrentino to be paid by Abercrombie & Fitch to not wear their clothes" Apparently, Mike is not the ideal brand ambassador... "He doesn't … [Continue reading]
Looking Ahead – Marketing Calendar September 2011
With the arrival of September, we've come to the start of the run-in to the end of the year. In Australia, it's the beginning of spring... ...and in the north it's the end of summer and back to work and school. On September 23, it's the autumn … [Continue reading]
Direct Response Marketing The Corleone Way
Been a while since I featured one of Tom Fishburne's wonderful cartoons... ...and this I think is a classic. Now, I confess that there are occasions where as a direct response marketer it would be nice to have this kind of offer available to … [Continue reading]