Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
Great cartoon from Tom Fishburne sums up one of the biggest mistakes in business and marketing... The full article "a better mousetrap" contains a number of interesting points and well worth the read. Two big points to consider... 1. Is anyone … [Continue reading]
There's a solid marketing reason for including the picture on the left of a hot, sexy woman. Read on to discover the answer... ...but before that let's look again at celebrities and marketing. In a previous post we considered... "Celebrity Perils … [Continue reading]
Having worked in investment banking for many years, this item intrigued me... "Goldman Sachs shares plunge after chief Lloyd Blankfein hires high-profile lawyer Reid Weingarten". Now, I have no more idea of who Reid Weingarten is than anyone else … [Continue reading]
Saw this item (with the lead "Recipe For Disaster")... "Classic menu items and why chefs hate them" ...and was reminded of a surprisingly common marketing blunder. Namely... ... that a company or marketer gets tired of a promotion and stops … [Continue reading]
I confess I was absolutely intrigued when I came across this item... "Jersey Shore's Mike 'The Situation' Sorrentino to be paid by Abercrombie & Fitch to not wear their clothes" Apparently, Mike is not the ideal brand ambassador... "He doesn't … [Continue reading]