Better Conversion Tip #12 - Use Takeaway Selling To Increase The Urgency When you limit the supply of a product or service in some way (i.e. takeaway selling), basic economics dictates that the demand will rise. In other words, people will generally … [Continue reading]
Marketing With Video – The Amazing Slap Chop
Want some pointers to writing killer video sales letters? Look no further than the infomercials on TV like this one promoting the incredible "Slap Chop"! Has all the classic elements... … [Continue reading]
Marketing And Movie Trailers – The Debt
This trailer for the new thriller "The Debt" caught my eye... I'm a big fan of Daniel Silva's "Gabriel Allon" novels, so the Israeli angle grabbed my attention... ...along with an absolutely top-notch cast. Let's go through our trailer … [Continue reading]
Looking Ahead – Marketing Calendar October 2011
October is approaching... ...and probably the stand-out event from a marketing perspective is (frighteningly) Halloween! Skimming through some (very old) back issues of the Dan Kennedy newsletter, came across these pieces of copy that are … [Continue reading]
Memo To The Twinings Marketing Department…
..."Thank You" for the gift... ...BUT go and read Chapter 13 of "Scientific Advertising" IMMEDIATELY! End of memo. This was prompted by the receipt in my mail box today of a very nice-looking small package from the tea company Twinings (of … [Continue reading]