Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
October is approaching... ...and probably the stand-out event from a marketing perspective is (frighteningly) Halloween! Skimming through some (very old) back issues of the Dan Kennedy newsletter, came across these pieces of copy that are … [Continue reading]
..."Thank You" for the gift... ...BUT go and read Chapter 13 of "Scientific Advertising" IMMEDIATELY! End of memo. This was prompted by the receipt in my mail box today of a very nice-looking small package from the tea company Twinings (of … [Continue reading]
This caught my eye today... "Last of the legendary Delta bluesmen" ...noting the passing on to the great gig in the sky of bluesman David "Honeyboy" Edwards. I confess I had never heard of Mr Edwards until today... ...but like many rock fans … [Continue reading]
Better Conversion Tip #11 - Test Different Testimonials If you can swing it, adding a celebrity endorsement will always help to establish credibility. And the celebrity doesn’t have to be Tom Cruise or Madonna. In fact, the best “celebrities” are … [Continue reading]
Been a while since the last in this series of "Better Website Conversion Tips". Apologies dear reader! You can find the previous post in the series at... "Better Website Conversion Tips - Part 9". Here's the next in the series... *** Better … [Continue reading]