Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
UPDATE (12 October 2011): Just added a great cartoon (above) from Tom Fishburne. Original and post at... "tribute to steve jobs". Here are my original comments... *** Like many people, I guess, I was shocked when I heard of the death of Steve … [Continue reading]
I've commented before about the zany, but highly effective, marketing campaign featuring superstar meerkat "Aleksandr Orlov" and his "Compare The Meerkat" site... "Emotional Direct Response Meerkating?!?" So I was interested in this recent … [Continue reading]
November... ...and in Australia that means... ...the Melbourne Cup! This year it falls on Tuesday, November 1. November 11 is Remembrance Day. Outside of that, there are no purely local events of note. Melbourne Cup traditionally marks the … [Continue reading]
Came across these 3 videos from copywriting giant John Carlton. Hopefully there will be a few more. #1 How To Write … [Continue reading]
Great cartoon on one of the greatest perils facing marketers... Why is brand stretching and the related tactic of line extension so dangerous? Well, basically it comes down to positioning. A brand can only occupy ONE space in the mind of the … [Continue reading]