Another reminder that Christmas is on the way in my mailbox today... ...in the form of the Christmas Appeal letter from the Salvation Army. And I found a couple of useful little reminders of copywriting techniques in there. I'm a regular … [Continue reading]
Are You Guilty Of Any Of These Marketing Sins?
No apologies for posting another great marketing cartoon from Tom Fishburne... Read the original post at... "7 deadly sins of marketing" ...for the inspiration behind the cartoon and an interesting case study about a small and spunky fashion … [Continue reading]
Steve Jobs – Marketing And Business Giant
UPDATE (12 October 2011): Just added a great cartoon (above) from Tom Fishburne. Original and post at... "tribute to steve jobs". Here are my original comments... *** Like many people, I guess, I was shocked when I heard of the death of Steve … [Continue reading]
Direct Response Meerkating – Latest
I've commented before about the zany, but highly effective, marketing campaign featuring superstar meerkat "Aleksandr Orlov" and his "Compare The Meerkat" site... "Emotional Direct Response Meerkating?!?" So I was interested in this recent … [Continue reading]
Looking Ahead – Marketing Calendar November 2011
November... ...and in Australia that means... ...the Melbourne Cup! This year it falls on Tuesday, November 1. November 11 is Remembrance Day. Outside of that, there are no purely local events of note. Melbourne Cup traditionally marks the … [Continue reading]