Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
Whoa...half of the year is almost gone... ...as I am sharply reminded by preparing this look ahead at upcoming events in July 2011. Events, occasions and anniversaries, of course, that astute marketers can use as the basis for a campaign or … [Continue reading]
Better Conversion Tip #5 - Create Redirect Links If you’re promoting a product on your site, and your site is a database-driven shopping cart e-commerce system, then you probably have links like the following for each product … [Continue reading]
I've been unsparing in my criticism of financial institutions for their generally lamentable marketing and copywriting... ...so it's only fair I should comment on an example that is more praiseworthy. One that illustrates the Robert Collier … [Continue reading]
Pretty much every business needs a continual inflow of new prospects and potential customers to remain healthy in the long term. But not all prospects are of equal value and some may actually be damaging to your business. Â Advertising is one of the … [Continue reading]
Better Conversion Tip #4 - Add Captions to All Your Photos When people read editorials and articles, they tend to read the captions under the photos. The same will happen in your sales letter. So each and every photo should have a caption under … [Continue reading]