Better Conversion Tip #9 - Test Split testing, also known as A/B testing, is the process of having two identical pages (except for one change) rotate randomly to see which one generates more sales (or opt ins, or whatever the goal of the landing … [Continue reading]
Discretion In Marketing Is NOT A Virtue…
...plus a couple of other marketing observations on this, the first day of the second half of 2011! In no particular order... 1. The last few days as I've been out on my morning walk, I've noticed an ad on the side of a passing bus. At first … [Continue reading]
Better Website Conversion Tips – Part 8
Better Conversion Tip #8 - Create Targeted Landing Pages When you're driving traffic to your website with ads, make sure the visitor arrives at a page that is consistent with the message in the ad. In most cases, that means that it will be far more … [Continue reading]
Better Website Conversion Tips – Part 7
Better Conversion Tip #7 - Have a "3C" Call To Action In any form of direct response marketing, the objective is to get the prospect or the visitor to your site to take a specific action. The "Call To Action" is how you communicate that desired … [Continue reading]
Grapes, Small Flaws And Copywriting
In direct response copywriting, it's sometimes a good tactic to admit to a small (and fairly trivial) flaw in the product on offer. Two reasons for this... 1. Most people know that very rarely is something "perfect". By admitting to a small flaw … [Continue reading]