I've been unsparing in my criticism of financial institutions for their generally lamentable marketing and copywriting... ...so it's only fair I should comment on an example that is more praiseworthy. One that illustrates the Robert Collier … [Continue reading]
Not Happy With Prospects? Reinvent Your Advertising…
Pretty much every business needs a continual inflow of new prospects and potential customers to remain healthy in the long term. But not all prospects are of equal value and some may actually be damaging to your business. Advertising is one of the … [Continue reading]
Better Website Conversion Tips – Part 4
Better Conversion Tip #4 - Add Captions to All Your Photos When people read editorials and articles, they tend to read the captions under the photos. The same will happen in your sales letter. So each and every photo should have a caption under … [Continue reading]
Oops! How NOT To Use Celebs Like Naomi Campbell In Your Marketing
There are a couple of ways you can use celebrities and other recognised figures in your marketing without having to pay them. Firstly, if you've learned something from them, or they've inspired you in some way, or there is some lesson that you can … [Continue reading]
Better Website Conversion Tips – Part 2 and Part 3
Here are the next 2 tips in my "Better Website Conversion Tips" series... Better Conversion Tip #2 - Periodically Test Your Site This might sound obvious, but stuff happens with websites. Hosting companies can have problems, your site can get hacked … [Continue reading]