Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
..."Thank You" for the gift... ...BUT go and read Chapter 13 of "Scientific Advertising" IMMEDIATELY! End of memo. This was prompted by the receipt in my mail box today of a very nice-looking small package from the tea company Twinings (of … [Continue reading]
This caught my eye today... "Last of the legendary Delta bluesmen" ...noting the passing on to the great gig in the sky of bluesman David "Honeyboy" Edwards. I confess I had never heard of Mr Edwards until today... ...but like many rock fans … [Continue reading]
Better Conversion Tip #11 - Test Different Testimonials If you can swing it, adding a celebrity endorsement will always help to establish credibility. And the celebrity doesn’t have to be Tom Cruise or Madonna. In fact, the best “celebrities” are … [Continue reading]
Been a while since the last in this series of "Better Website Conversion Tips". Apologies dear reader! You can find the previous post in the series at... "Better Website Conversion Tips - Part 9". Here's the next in the series... *** Better … [Continue reading]
Great cartoon from Tom Fishburne sums up one of the biggest mistakes in business and marketing... The full article "a better mousetrap" contains a number of interesting points and well worth the read. Two big points to consider... 1. Is anyone … [Continue reading]