I've written before about how the tabloid press and publications like "National Enquirer" can be a source of fantastic, attention-grabbing headlines. Noticed this report today about the retirement of the man who wrote this classic... "Headless Body … [Continue reading]
Looking Ahead – Marketing Calendar August 2011
Time for our monthly look ahead for event-based marketing opportunities in August 2011. Frankly, it's a lean month both in the northern and southern hemispheres. In Australia, it's the middle of winter and in the north it's the lazy days of … [Continue reading]
Focus In Marketing – More Usually Isn’t Better
Reminded of one of my favourite marketing themes the other day... ...the need for, and the power of, FOCUS. Happened when I noticed an ad for Snap printers making a big thing about all the new services they offer. Their tagline is... ..."We do … [Continue reading]
Better Website Conversion Tips – Part 9
Better Conversion Tip #9 - Test Split testing, also known as A/B testing, is the process of having two identical pages (except for one change) rotate randomly to see which one generates more sales (or opt ins, or whatever the goal of the landing … [Continue reading]
Discretion In Marketing Is NOT A Virtue…
...plus a couple of other marketing observations on this, the first day of the second half of 2011! In no particular order... 1. The last few days as I've been out on my morning walk, I've noticed an ad on the side of a passing bus. At first … [Continue reading]