Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
Great cartoon on one of the greatest perils facing marketers... Why is brand stretching and the related tactic of line extension so dangerous? Well, basically it comes down to positioning. A brand can only occupy ONE space in the mind of the … [Continue reading]
Better Conversion Tip #12 - Use Takeaway Selling To Increase The Urgency When you limit the supply of a product or service in some way (i.e. takeaway selling), basic economics dictates that the demand will rise. In other words, people will generally … [Continue reading]
Want some pointers to writing killer video sales letters? Look no further than the infomercials on TV like this one promoting the incredible "Slap Chop"! Has all the classic elements... … [Continue reading]
This trailer for the new thriller "The Debt" caught my eye... I'm a big fan of Daniel Silva's "Gabriel Allon" novels, so the Israeli angle grabbed my attention... ...along with an absolutely top-notch cast. Let's go through our trailer … [Continue reading]
October is approaching... ...and probably the stand-out event from a marketing perspective is (frighteningly) Halloween! Skimming through some (very old) back issues of the Dan Kennedy newsletter, came across these pieces of copy that are … [Continue reading]