At this time of year, it's only natural to look forward and set out goals and objectives for the year. Here's a selection of tips and resources to help make those goals and objectives a reality and make 2012 a big success. First a classic piece … [Continue reading]
Marketing Trends For 2012 – Take 5 (Perry Marshall)
Best known for his prowess with Google Adwords (and now Facebook Ads)... ...Perry Marshall is also a smart marketer, highly connected and well worth listening to. He's come up with 10 predictions for 2012, including these 2 that I think are … [Continue reading]
Marketing Trends For 2012 – Take 4 (Frank Kern)
From Frank Kern, his "State Of The Internet 2012" address. Not so much a discussion of what's "new and fabulous"... ...rather some solid advice on BUSINESS fundamentals and what's really important in being successful and making money. Most likely, … [Continue reading]
Marketing Trends For 2012 – Take 3 (Trends In Video)
Video continue to increase in importance for online marketers in 2012. Thoughts from "Mr Video" (aka Perry Lawrence)... "Mr Video's Video Predictions For 2012" There are 10 in all. First three... 1. Quality, Quality, Quality Not too hard once … [Continue reading]
Perils Of Product Proliferation In Marketing
Wonderful cartoon from "marketoonist" Tom Fishburne to kick off 2012... "Product proliferation" or "line extension" is one of the biggest mistakes made in the conventional marketing arena... ...and there are useful lessons for direct response … [Continue reading]