Some direct response marketing topics bear regular review. Lead generation is one of them. Gaining a new customer is widely regarded as one of the hardest and most expensive marketing tasks to accomplish. So here's a guest post from fellow … [Continue reading]
Looking Ahead – Marketing Calendar April 2012
Another month has passed and 2012 is already racing by! So if you haven't already mapped out a marketing calendar for the rest of 2012... ...NOW would be a good time to start. Plenty of ideas for you at this post... "Looking Ahead - Marketing … [Continue reading]
Would Ogilvy Or Bird Have Written This Financial Ad…
...from HSBC in Australia? Financial copywriting and advertising is a specialised niche. The fundamental principles apply, of course... ...but the context means that there are nuances that need to be considered and taken into account. Many years … [Continue reading]
Loving Your Customers…Not Just On Valentine’s Day
OK, today (February 14) is Valentine's Day... ...and that gives me the perfect excuse to post up some "Copy Doodles"... ...like this one to the left... ...and a few others throughout the post. On a more serious point... ...are you giving your … [Continue reading]
More Thoughts On Marketing Via Groupon
I've discussed using Groupon as a marketing channel in previous posts... "Marketing And The Holy Groupon" "When 'Success' Might Put You Out Of Business" "Before Running A Groupon Promotion, Read This..." However, as it seems that running a … [Continue reading]