Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
Another month has passed and 2012 is already racing by! So if you haven't already mapped out a marketing calendar for the rest of 2012... ...NOW would be a good time to start. Plenty of ideas for you at this post... "Looking Ahead - Marketing … [Continue reading]
...from HSBC in Australia? Financial copywriting and advertising is a specialised niche. The fundamental principles apply, of course... ...but the context means that there are nuances that need to be considered and taken into account. Many years … [Continue reading]
OK, today (February 14) is Valentine's Day... ...and that gives me the perfect excuse to post up some "Copy Doodles"... ...like this one to the left... ...and a few others throughout the post. On a more serious point... ...are you giving your … [Continue reading]
I've discussed using Groupon as a marketing channel in previous posts... "Marketing And The Holy Groupon" "When 'Success' Might Put You Out Of Business" "Before Running A Groupon Promotion, Read This..." However, as it seems that running a … [Continue reading]
Time to look forward to the coming month (March 2012)... ...and review the events, anniversaries and holidays that we can take advantage of to build a marketing campaign, product launch or promotion around. Let's start with strictly Australian … [Continue reading]