I've discussed using Groupon as a marketing channel in previous posts... "Marketing And The Holy Groupon" "When 'Success' Might Put You Out Of Business" "Before Running A Groupon Promotion, Read This..." However, as it seems that running a … [Continue reading]
Looking Ahead – Marketing Calendar March 2012
Time to look forward to the coming month (March 2012)... ...and review the events, anniversaries and holidays that we can take advantage of to build a marketing campaign, product launch or promotion around. Let's start with strictly Australian … [Continue reading]
What Copywriters Can Learn From Charles Dickens
...and one of these lessons for copywriters is not what you might expect. Today, February 7, is the 200th anniversary of the birth of Charles Dickens… …widely regarded as one of the greats in English literature. Author of classic novels such as … [Continue reading]
Reality Check On Social Media Marketing From Dan Kennedy
Just finished reading the latest edition (4th) of Dan Kennedy's... ..."The Ultimate Marketing Plan". I 'd read a previous edition (2nd) many years ago and decided it was time for a "refresher" course in the basics and see what new material Dan … [Continue reading]
Productivity, Time Management And Success For Copywriters…
...although pretty much anyone will find these tips helpful. 3 posts on the theme of "Productivity" from copywriters who know what they're talking about... First up, Michel Fortin... "Get More Done Faster With These 6 Tips" KEY IDEA: The power of … [Continue reading]