Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
...and one of these lessons for copywriters is not what you might expect. Today, February 7, is the 200th anniversary of the birth of Charles Dickens… …widely regarded as one of the greats in English literature. Author of classic novels such as … [Continue reading]
Just finished reading the latest edition (4th) of Dan Kennedy's... ..."The Ultimate Marketing Plan". I 'd read a previous edition (2nd) many years ago and decided it was time for a "refresher" course in the basics and see what new material Dan … [Continue reading]
...although pretty much anyone will find these tips helpful. 3 posts on the theme of "Productivity" from copywriters who know what they're talking about... First up, Michel Fortin... "Get More Done Faster With These 6 Tips" KEY IDEA: The power of … [Continue reading]
Here's a mini case study of social media marketing in action that I think contains a number of marketing lessons. It starts with me logging in to my personal Facebook account to check up on a couple of social activities I'm involved with. And on my … [Continue reading]
Came across a fascinating post about advertising legend David Ogilvy... ...at a rather interesting site called "Letters Of Note - Correspondence Deserving Of A Wider Audience". The post is titled... "I am a lousy copywriter" ...and covers a … [Continue reading]