"The tai-pan is always alone, that being the joy and the hurt of it." - from "Noble House" by James Clavell One of the most powerful concepts in marketing is the idea of "positioning"... ...put simply, "owning" an idea in the mind of the … [Continue reading]
Is Classic Direct Response The Best Advertising For iPad?
Something to ponder... ...is classic direct response copywriting the most effective way to approach advertising through channels like the iPad? Arguably, of course, it's the best approach to ANY advertising. I raise the question because of a … [Continue reading]
The Artist, The Copywriter And Adapting To The Market
Finally got around to seeing "The Artist" at the movies today, so that provides a good enough reason to post this trailer... Not sure if it was really deserving of the "Best Picture" Oscar (although, let's face it, there wasn't much … [Continue reading]
Better Website Conversion Tips – Recap And Summary
Time to bring this somewhat sprawling series on "Better Website Conversion Tips" to a close. Below are the links to the individual posts in the series to make it easy for you to review and revisit particular sections. To summarise the key … [Continue reading]
Better Website Conversion Tips – Part 13
Better Conversion Tip #13 – Review Your Copy (You can find the previous post in this series here "Better Website Conversion Tips - Part 12".) In this series, I've assumed that you've already got some sort of web page up with some copy in … [Continue reading]