The great David Garfinkel and his trusty sidekick Brian McLeod (no mean copywriter himself) are holding a one-of-a-kind copywriting gig in San Francisco... ...May 5-6, 2012. Unfortunately, I won't be able to make it... ...but this gets my absolute … [Continue reading]
Looking Ahead – Marketing Calendar May 2012
OK, the month of May 2012 is approaching... ...so time for smart marketers to plan ahead and look at some of the holidays, events and anniversaries in the month that can be used as part of an "event driven marketing" strategy. Locally in Australia, … [Continue reading]
Positioning And Marketing – The Joy And The Hurt Of It
"The tai-pan is always alone, that being the joy and the hurt of it." - from "Noble House" by James Clavell One of the most powerful concepts in marketing is the idea of "positioning"... ...put simply, "owning" an idea in the mind of the … [Continue reading]
Is Classic Direct Response The Best Advertising For iPad?
Something to ponder... ...is classic direct response copywriting the most effective way to approach advertising through channels like the iPad? Arguably, of course, it's the best approach to ANY advertising. I raise the question because of a … [Continue reading]
The Artist, The Copywriter And Adapting To The Market
Finally got around to seeing "The Artist" at the movies today, so that provides a good enough reason to post this trailer... Not sure if it was really deserving of the "Best Picture" Oscar (although, let's face it, there wasn't much … [Continue reading]