No copywriter wants to be in the nightmare situation where a big project... ...like a major product launch, for example... is held up because the copy isn't finished. Even if it's not your fault... ...there are going to be problems and unhappy … [Continue reading]
How The CIA And Dastardly Villains Can Help Your Copywriting
As a copywriter this recent headline made me smile and caught my attention... "French bread spiked with LSD in CIA experiment" I imagine there would be a fairly large proportion of the population who had their curiosity aroused and had to find out … [Continue reading]
Ridiculous Breakthrough In Copywriting
If I said I knew a way you could write a complete sales letter (from scratch) in under two days, you'd tell me that was completely ridiculous, right? Yeah, you probably would say that. Because most people take a week...even months... to finish a … [Continue reading]
Marketing Deckchairs On The Titanic
"Rearranging the deckchairs on the Titanic" - Colloquial expression describing usually trivial and ultimately futile efforts to save a failing system Today (April 15) is the 100th anniversary of the sinking of the RMS Titanic in 1912. To this day, … [Continue reading]
Sherlock Holmes And The Case Of The Consulting Copywriter
To my knowledge, there is no "Case Of The Consulting Copywriter" in the original Sherlock Holmes stories by Sir Arthur Conan Doyle. However, the great detective does have at least one great lesson for copywriters. And in the stories themselves, … [Continue reading]