There's an awful lot of nonsense talked about online copywriting and how it's "different" from the regular variety. Much of this is in support of the commendable aim of differentiating the speaker or writer as an expert in a particular niche (in … [Continue reading]
Marketing And Movie Trailers – Prometheus
The movie Prometheus from Ridley Scott (Director of "Alien" and "Bladerunner", amongst many others) is about to be released in the US and Australia (I believe it's already showing in Europe). I confess that I have been eagerly looking forward to … [Continue reading]
Facebook Business Pages…Build It…
...and they won't necessarily turn up. From the great marketoonist Tom Fishburne... ...with added impact from Facebook's IPO being in the news. (As an aside, tying in your marketing to something topical will often increase the impact and results. … [Continue reading]
Cutting Through Marketing Clutter
Riffing off of the recent sale of the painting "The Scream"... "Edvard Munch's The Scream Sells For Record $119.9 Million" ...here's another great marketing cartoon from Tom Fishburne... Full post at "marketing clutter". From the post... "There … [Continue reading]
Looking Ahead – Marketing Calendar June 2012
The month of June is approaching... ...and we're almost halfway through the year 2012! Time to look ahead at holidays and events that can make up a Marketing Calendar for June 2012... ...that we can use as the basis for event-driven direct … [Continue reading]