The final movie in Christopher Nolan's "Dark Knight" Batman trilogy is almost here! "The Dark Knight Rises" hits cinemas on July 20 and I'm certainly looking forward to it. The previous instalment "the Dark Knight" was an absolute blockbuster. So, … [Continue reading]
Looking Ahead – Marketing Calendar August 2012
Welcome to this months "Looking Ahead" feature where we'll review events, occasions, holidays and anniversaries that you can use in an event-driven marketing promotion or campaign. Main event is the 2012 Summer Olympics in London which will be in … [Continue reading]
Serious Copywriting Point…
...to this delightful Tom Fishburne cartoon that lampoons the pretension behind so much mainstream marketing drivel. More about the marketing idea... "'Brand Laddering' is one of the most common marketing tools. To drive growth and loyalty, … [Continue reading]
Looking Ahead – Marketing Calendar July 2012
Let's take a look at the coming month at events. occasions, holidays and anniversaries that can form the basis for a marketing calendar in July 2012. The big event of the month is the 2012 Summer Olympic Games that start on July 27 and run through … [Continue reading]
Celebrating Gary Halbert (Born 12 June 1938)
Just a quick post to note the anniversary of the birth of the great, one-and-only, Gary Halbert (12 June 1938). Couple of places to check out... The Gary Halbert Fan Page on Facebook ...and, of course... The Gary Halbert Letter ...a treasure … [Continue reading]