Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
Let's take a look at the coming month at events. occasions, holidays and anniversaries that can form the basis for a marketing calendar in July 2012. The big event of the month is the 2012 Summer Olympic Games that start on July 27 and run through … [Continue reading]
Just a quick post to note the anniversary of the birth of the great, one-and-only, Gary Halbert (12 June 1938). Couple of places to check out... The Gary Halbert Fan Page on Facebook ...and, of course... The Gary Halbert Letter ...a treasure … [Continue reading]
There's an awful lot of nonsense talked about online copywriting and how it's "different" from the regular variety. Much of this is in support of the commendable aim of differentiating the speaker or writer as an expert in a particular niche (in … [Continue reading]
The movie Prometheus from Ridley Scott (Director of "Alien" and "Bladerunner", amongst many others) is about to be released in the US and Australia (I believe it's already showing in Europe). I confess that I have been eagerly looking forward to … [Continue reading]
...and they won't necessarily turn up. From the great marketoonist Tom Fishburne... ...with added impact from Facebook's IPO being in the news. (As an aside, tying in your marketing to something topical will often increase the impact and results. … [Continue reading]