Just finished reading the latest edition (4th) of Dan Kennedy's... ..."The Ultimate Marketing Plan". I 'd read a previous edition (2nd) many years ago and decided it was time for a "refresher" course in the basics and see what new material Dan … [Continue reading]
Productivity, Time Management And Success For Copywriters…
...although pretty much anyone will find these tips helpful. 3 posts on the theme of "Productivity" from copywriters who know what they're talking about... First up, Michel Fortin... "Get More Done Faster With These 6 Tips" KEY IDEA: The power of … [Continue reading]
Social Media Marketing With The Rolling Stones
Here's a mini case study of social media marketing in action that I think contains a number of marketing lessons. It starts with me logging in to my personal Facebook account to check up on a couple of social activities I'm involved with. And on my … [Continue reading]
Ad Great David Ogilvy On Copywriting
Came across a fascinating post about advertising legend David Ogilvy... ...at a rather interesting site called "Letters Of Note - Correspondence Deserving Of A Wider Audience". The post is titled... "I am a lousy copywriter" ...and covers a … [Continue reading]
Lot Of People Seem To Be Lovin’ McDonald’s
McDonald's recently announced their financial results for 2012... "The company, which has enjoyed a stellar few years following the economic crisis, said that its turnover had increased by 12pc to $27bn, with net income increasing 11pc to … [Continue reading]