Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
The month of June is approaching... ...and we're almost halfway through the year 2012! Time to look ahead at holidays and events that can make up a Marketing Calendar for June 2012... ...that we can use as the basis for event-driven direct … [Continue reading]
ANZAC Day 2012... ...once again a day of remembrance and deep national significance. Links to posts from previous years... ANZAC Day 2011 ANZAC Day 2010 ...and here's the Australian War Memorial ANZAC page. Lat year I posted to this story about … [Continue reading]
...as well as any marketer and entrepreneur. Have you ever pinned down what is the REAL secret of success? Hard work, sure. Lucky breaks, definitely. The right knowledge and skills also play a big part in it. But then there's "the rest of the … [Continue reading]
I talk a fair bit about using stories in copywriting and marketing and one story that has assumed almost legendary status in direct response circles is that of the Schlitz Beer company. Jay Abraham often mentions this story as a great example of the … [Continue reading]
No copywriter wants to be in the nightmare situation where a big project... ...like a major product launch, for example... is held up because the copy isn't finished. Even if it's not your fault... ...there are going to be problems and unhappy … [Continue reading]