Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
Here's a wonderful marketing-linked cartoon from the great Tom Fishburne... "One of the great marketing campaigns from the 2012 Olympics didn’t come from an official sponsor. It came from a headphone brand called Beats by Dr. Dre. The Beats brand … [Continue reading]
The final movie in Christopher Nolan's "Dark Knight" Batman trilogy is almost here! "The Dark Knight Rises" hits cinemas on July 20 and I'm certainly looking forward to it. The previous instalment "the Dark Knight" was an absolute blockbuster. So, … [Continue reading]
Welcome to this months "Looking Ahead" feature where we'll review events, occasions, holidays and anniversaries that you can use in an event-driven marketing promotion or campaign. Main event is the 2012 Summer Olympics in London which will be in … [Continue reading]
...to this delightful Tom Fishburne cartoon that lampoons the pretension behind so much mainstream marketing drivel. More about the marketing idea... "'Brand Laddering' is one of the most common marketing tools. To drive growth and loyalty, … [Continue reading]
Let's take a look at the coming month at events. occasions, holidays and anniversaries that can form the basis for a marketing calendar in July 2012. The big event of the month is the 2012 Summer Olympic Games that start on July 27 and run through … [Continue reading]