"Rearranging the deckchairs on the Titanic" - Colloquial expression describing usually trivial and ultimately futile efforts to save a failing system Today (April 15) is the 100th anniversary of the sinking of the RMS Titanic in 1912. To this day, … [Continue reading]
Sherlock Holmes And The Case Of The Consulting Copywriter
To my knowledge, there is no "Case Of The Consulting Copywriter" in the original Sherlock Holmes stories by Sir Arthur Conan Doyle. However, the great detective does have at least one great lesson for copywriters. And in the stories themselves, … [Continue reading]
High Speed Copywriting Weekend Workshop
The great David Garfinkel and his trusty sidekick Brian McLeod (no mean copywriter himself) are holding a one-of-a-kind copywriting gig in San Francisco... ...May 5-6, 2012. Unfortunately, I won't be able to make it... ...but this gets my absolute … [Continue reading]
Looking Ahead – Marketing Calendar May 2012
OK, the month of May 2012 is approaching... ...so time for smart marketers to plan ahead and look at some of the holidays, events and anniversaries in the month that can be used as part of an "event driven marketing" strategy. Locally in Australia, … [Continue reading]
Positioning And Marketing – The Joy And The Hurt Of It
"The tai-pan is always alone, that being the joy and the hurt of it." - from "Noble House" by James Clavell One of the most powerful concepts in marketing is the idea of "positioning"... ...put simply, "owning" an idea in the mind of the … [Continue reading]