Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
...or how to infuriate your customers and followers in one easy lesson. (NOTE: "Mal-Marketing" - a term of my own creation denoting marketing action so poor that not only does it fail to achieve the objective, it actually has damaging business … [Continue reading]
No B.S.Trust-Based Marketing: The Ultimate Guide to Creating Trust in an Understandably UN-Trusting World Outstanding new book from Dan Kennedy with contributions from Matt Zagula. This is pretty much all Dan (unlike some books with his name on the … [Continue reading]
Nothing to do directly with marketing or copywriting... ...but everything to do with the power of the human spirit and the drive to explore and discover. Astronaut Neil Armstrong, the first man to walk on the Moon, died yesterday (25 August) at the … [Continue reading]
Sad to hear recently of the death of Chet Holmes... ...sales, marketing and business building expert. I first came across Chet's work listening to the audios of a Jay Abraham event and my immediate thoughts were... "Wow! This guy is … [Continue reading]
So the London 2012 Summer Olympics are over... ...and by all accounts have been a great success. I confess that I'm not a great sports fan... ...but once I started watching some of the events was quickly drawn in! As a strong advocate of … [Continue reading]