Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
...are only 2 things... ...strategy and tactics! Or put another way... ...there's a lot of poorly directed activity that ends up being nothing more than a distraction. A suitable excuse to post this great Tom Fishburne cartoon... "5 types of … [Continue reading]
Received this marketing piece with a recent issue of Australian "Men's Health"... It's for a product called... "The Men's Health Big Book Of 15-Minute Workouts". Now it caught my attention as being both... 1) A good example of re-purposing and … [Continue reading]
Welcome to this look ahead at the month of October 2012 and the events, anniversaries and occasions that a switched on marketer can use as the basis and reason for an event-driven promotion. This month I'll cover "global" events first before looking … [Continue reading]
...or how to infuriate your customers and followers in one easy lesson. (NOTE: "Mal-Marketing" - a term of my own creation denoting marketing action so poor that not only does it fail to achieve the objective, it actually has damaging business … [Continue reading]
No B.S.Trust-Based Marketing: The Ultimate Guide to Creating Trust in an Understandably UN-Trusting World Outstanding new book from Dan Kennedy with contributions from Matt Zagula. This is pretty much all Dan (unlike some books with his name on the … [Continue reading]