Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
The witching hour is fast approaching on this Halloween... ...and it would remiss of this humble scribe to not take the opportunity to write a post riffing on the theme of contemporary horror in the fields of marketing and copywriting. Here, in no … [Continue reading]
Attended the "Masters Of Marketing Masterclass" in Sydney the other day (October 25). Put on by the folks at "The Marketing Campus" it was billed as... "How to write content that really sells. Everything you must know to thrive and survive in … [Continue reading]
Video has become increasingly important in online marketing... ...so it's worth knowing a little about the history and how online video has developed. Here's a handy infographic summary... ...with some observations to follow... OK, so WHY is … [Continue reading]
This year, 2012, marks the 50th anniversary of the founding of the "Greatest Rock'n Roll Band In the World"... ...the Rolling Stones. Naturally, as good marketers, the band are marking the occasion with a new compilation album "Grrr!"... ...a new … [Continue reading]
Time for our monthly look-ahead... ...this time at November 2012... ...for events, occasions and anniversaries we can use as the basis for marketing campaigns and promotions. We're fast approaching the end of the year, and that means Christmas, of … [Continue reading]