This year, 2012, marks the 50th anniversary of the founding of the "Greatest Rock'n Roll Band In the World"... ...the Rolling Stones. Naturally, as good marketers, the band are marking the occasion with a new compilation album "Grrr!"... ...a new … [Continue reading]
Looking Ahead – Marketing Calendar November 2012
Time for our monthly look-ahead... ...this time at November 2012... ...for events, occasions and anniversaries we can use as the basis for marketing campaigns and promotions. We're fast approaching the end of the year, and that means Christmas, of … [Continue reading]
Missing From Most Social Media Marketing…
...are only 2 things... ...strategy and tactics! Or put another way... ...there's a lot of poorly directed activity that ends up being nothing more than a distraction. A suitable excuse to post this great Tom Fishburne cartoon... "5 types of … [Continue reading]
How To Reapply Content To Create A New Product
Received this marketing piece with a recent issue of Australian "Men's Health"... It's for a product called... "The Men's Health Big Book Of 15-Minute Workouts". Now it caught my attention as being both... 1) A good example of re-purposing and … [Continue reading]
Looking Ahead – Marketing Calendar October 2012
Welcome to this look ahead at the month of October 2012 and the events, anniversaries and occasions that a switched on marketer can use as the basis and reason for an event-driven promotion. This month I'll cover "global" events first before looking … [Continue reading]