Reading the November 2012 "Gold Letter" from Dan Kennedy... ...a little aside reminded me of... 1) How Dan is a master of marketing reinvention; and 2) How he's pretty much always marketing, even when he's delivering content. Here's the section … [Continue reading]
December 2012 Is Here – Marketing Promotions In Full Swing!
It's December 1st...I can't believe the last month of 2012 is upon us! The Advent season starts tomorrow (December 2 this year, "officially" it's the fourth Sunday before Christmas Day). You're probably familiar with the traditional "Advent … [Continue reading]
The Cleverest Ads Won’t Fix A Poor Marketing Strategy
A HUGE smile and more than few chuckles when I saw this wonderful marketing cartoon from the incomparable Tom Fishburne... For those not familiar with the "post-production" reference... "In an ad shoot, we often hear someone say, “we’ll fix it in … [Continue reading]
Looking Ahead – Marketing Calendar December 2012
It's that time of the month when we look ahead to creating... ...a marketing calendar for December 2012. Events, occasions and anniversaries that we can use as the foundation for marketing campaigns and promotions. December of course … [Continue reading]
Neglect Long Copy At Your Peril…
Long-copy versus short-copy seems to be a perennial debate in the world of marketing. When I first started out in direct response copywriting back in 2004 (and that seems a very long time ago!)... ...the topic was being debated vigorously. Then as … [Continue reading]