When you write copy, you are first and foremost looking to make a sale. And often in looking to make the sale, we need to persuade the person that we are addressing that they need to make a change. That's most obviously the case when selling any … [Continue reading]
Looking Ahead – Marketing Calendar July 2013
Let’s take a look at the coming month at events, occasions, holidays and anniversaries that can form the basis for a marketing calendar in July 2013. Two big themes or ideas. First, that we're now in the second half of the year. As with any … [Continue reading]
More About That Know, Like And Trust Thing…
In a recent post I revisited the direct response marketing idea that people do business with those that they know, like and trust... "Some Personal Observations On Buyer Behaviour" Noticed this post over at CopyBlogger... "30 Ways To Build The … [Continue reading]
Looking Ahead – Marketing Calendar June 2013
With June is approaching… …we’re almost halfway through the year 2013! That in itself can be used as the basis for a marketing promotion... ...along with the other holidays and events that fall in the coming month. If you're in the northern … [Continue reading]
Looking Ahead – Marketing Calendar May 2013
The month of May 2013 is approaching… …so time for smart marketers to plan ahead and look at some of the holidays, events and anniversaries in the month that can be used as part of an “event driven marketing” strategy. The two standout occasions … [Continue reading]