Two types of marketer will find the book... "No BS Marketing To Leading Edge Boomers And Seniors" ...very useful. Those who already market to Leading Edge Boomers And Seniors ("LEB/S")... ...and everybody else. That because... ...the LEB/S … [Continue reading]
Looking Ahead – Marketing Calendar August 2013
Welcome to this month's “Looking Ahead” feature. Here we’ll review events, occasions, holidays and anniversaries that you can use in an event-driven marketing promotion or campaign in August 2013. It's a pretty barren month for major holidays. In … [Continue reading]
3 Points For More Persuasive Copy
When you write copy, you are first and foremost looking to make a sale. And often in looking to make the sale, we need to persuade the person that we are addressing that they need to make a change. That's most obviously the case when selling any … [Continue reading]
Looking Ahead – Marketing Calendar July 2013
Let’s take a look at the coming month at events, occasions, holidays and anniversaries that can form the basis for a marketing calendar in July 2013. Two big themes or ideas. First, that we're now in the second half of the year. As with any … [Continue reading]
More About That Know, Like And Trust Thing…
In a recent post I revisited the direct response marketing idea that people do business with those that they know, like and trust... "Some Personal Observations On Buyer Behaviour" Noticed this post over at CopyBlogger... "30 Ways To Build The … [Continue reading]