Over the Christmas break during a trip back to the UK, I finally got around to reading... How to Write Sales Letters That Sell ...by the great Drayton Bird. The book was first published back in 1994 and my copy is the second edition (from … [Continue reading]
Success And Goal Setting Tips For 2013 (Not Just For Copywriters)
Last year this post was well received... "Goal Setting And Success Tips For 2012 (Not Just For Copywriters" ...so here's an update for the coming year. Once again the great John Carlton has republished... "The Rest Of Your Freakin' … [Continue reading]
Looking Ahead – Marketing Calendar February 2013
It’s that time of the month again to look forward at next month (February 2013) and review the various holidays, events and anniversaries that smart marketers can use as the basis for a promotion or campaign. As an aside, seems it’s never too early … [Continue reading]
Event-Driven Marketing In 2013 – Update
Following on from the earlier post... "Looking Ahead - Marketing Calendar 2013" ...I'm prompted to make this update by an anniversary that falls today. 150 years ago in 1863 on January 9, the London Underground railway opened for business. It was … [Continue reading]
Marketing With Maslow
For the first post of 2013, couldn't resist this wonderful marketing cartoon from the great Tom Fishburne... Full post at "maslow's hierarchy of needs". If you're not familiar with "Maslow's Hierarchy Of Needs"... "The marketer’s toolkit isn’t … [Continue reading]