I mentioned in passing the last GKIC London Chapter meeting in this post... ..."[VIDEO] - 3 Headline Templates For Better Response"... ...but I have been a little remiss in not publicising this monthly meeting for marketers more vigorously. First … [Continue reading]
[VIDEO] – 3 Headline Templates For Better Response
Recently gave a short presentation at the August meeting of the GKIC London chapter titled... ..."3 Headline Templates For Better Response And A Fatter Bank Balance". Here's the video adapted from that presentation... The aim of this presentation … [Continue reading]
Is It Even Worth Marketing To Millennials?
Great cartoon from Tom Fishburne about a current fad in mainstream marketing-land... "Marketers are in a mad rush to target Millennials. They are the largest consumer group in history and expected to spend more than Baby Boomers by … [Continue reading]
Looking Ahead – Marketing Calendar September 2013
Welcome to the regular "Looking Ahead" feature where we consider the coming month, September 2013… …and the events, occasions, anniversaries and holidays that smart direct response marketers can use as the foundation for event-driven marketing … [Continue reading]
No B.S. Marketing To Leading Edge Boomers And Seniors – Book Review
Two types of marketer will find the book... "No BS Marketing To Leading Edge Boomers And Seniors" ...very useful. Those who already market to Leading Edge Boomers And Seniors ("LEB/S")... ...and everybody else. That because... ...the LEB/S … [Continue reading]