Following on from the earlier post... "Looking Ahead - Marketing Calendar 2013" ...I'm prompted to make this update by an anniversary that falls today. 150 years ago in 1863 on January 9, the London Underground railway opened for business. It was … [Continue reading]
Marketing With Maslow
For the first post of 2013, couldn't resist this wonderful marketing cartoon from the great Tom Fishburne... Full post at "maslow's hierarchy of needs". If you're not familiar with "Maslow's Hierarchy Of Needs"... "The marketer’s toolkit isn’t … [Continue reading]
Looking Ahead – Marketing Calendar 2013
One of the highest payoff activities in marketing is to prepare a marketing calendar. And it’s never too early to map out a calendar for the coming year! As well as this article to give you ideas... ...here's a great post from copywriter Ray … [Continue reading]
Looking Ahead – Marketing Calendar January 2013
Well, 2012 is almost over and the New Year of 2013 is fast approaching. So, let's take a look ahead at the month of January 2013... …and events, anniversaries and other occasions that we can put to use for an event-driven marketing event or … [Continue reading]
Dan Kennedy – Master Of Marketing Reinvention
Reading the November 2012 "Gold Letter" from Dan Kennedy... ...a little aside reminded me of... 1) How Dan is a master of marketing reinvention; and 2) How he's pretty much always marketing, even when he's delivering content. Here's the section … [Continue reading]