A quick note on yesterday's (19 November 2013) meeting of the GKIC London Chapter. Ably hosted by David White as usual, another afternoon of great marketing information, updates and simply the opportunity to chat and swap ideas with like-minded … [Continue reading]
Looking Ahead – Marketing Calendar December 2013
Time to look ahead and consider what's available to the smart direct response marketer to create... …a marketing calendar for December 2013. Events, occasions and anniversaries that we can use as the foundation for marketing campaigns and … [Continue reading]
Friedrich Nietzsche And Success in Direct Response Marketing
"That which does not kill us makes us stronger" - Friedrich Nietzsche (1844-1900) Reminded by our friends at Google that today, October 15, is the 169th anniversary of the birth in 1844 of the German philosopher Friedrich Nietzsche. Nietzsche was, … [Continue reading]
Drayton Bird’s EADIM 2013 Direct Marketing Conference
Attended the last-ever EADIM ("European Academy Of Direct And Interactive Marketing") conference from October 10-12, 2013. Presented by the great Drayton Bird, this was a three day event choc-full of stimulating, insightful and entertaining … [Continue reading]
GKIC London Chapter – Meeting 8 October 2013
The October meeting of the GKIC London Chapter took place yesterday. As always a great event and a great opportunity to meet up with like minded direct response marketers. Once again a very big “THANK YOU” to David White who is the organiser and … [Continue reading]