Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
The latest meeting of the GKIC London Chapter... "The Place For Prosperity" ...took place on Tuesday, 19 August 2014. This month's guest speaker was Patrick Powers... ...expert in persuasion, influencing and networking. His topic was how to … [Continue reading]
I was recently prompted to take another look at the book "The Ultimate Sales Machine" by Chet Holmes. Sadly, Chet died in 2012 at a relatively young age. At the time I posted this... "Chet Holmes - Marketing And Business Giant" ...with a brief … [Continue reading]
Welcome to the regular “Looking Ahead” feature where we consider the coming month, September 2014… …and the events, occasions, anniversaries and holidays that smart direct response marketers can use as the foundation for event-driven marketing … [Continue reading]
"If the headline is poor, the copy will not be read. And copy that is not read does not sell goods. " - John Caples You can never spend too much time on headlines, in my humble opinion. As is often remarked, the headline is the "Ad for the Ad" … [Continue reading]
The July meeting of the GKIC London Chapter took place on 22 July, 2014 at our current home in the City of London. Hosted by the irrepressible David White, the meeting was well attended with a mix of regulars and newcomers. The first session was … [Continue reading]