I wasn't going to post anything this Valentine's Day... ...but the media is, naturally, chock-full of romance-themed articles like "100 best love songs of all time" in the UK "Daily Telegraph" which did remind me of this genuine classic ... And for … [Continue reading]
50 Shades Of Marketing Grey?
I confess I was in two minds about whether to comment about the "50 Shades Of Grey" phenomenon... ...but given the blanket media coverage this week ahead of the film's release (conveniently timed for Valentine's Day...a nice marketing touch) I … [Continue reading]
Tear-Jerker Ad Sensation…
...most likely won't help sales or profits (although it might well gain plaudits and awards for the agency). The video below has become something of an internet sensation. Launched on YouTube on 27th January (2015) as I write this it has already … [Continue reading]
Looking Ahead – Marketing Calendar March 2015
Time to look ahead at the month of March 2015 at the events anniversaries and holidays that we can use to build a marketing campaign, product launch or promotion around. The main occasion of general interest is St Patrick’s Day on March 17. Plenty … [Continue reading]
Your Marketing Sucks – Book Review
“If the moolah you spend on marketing isn’t growing your business and bringing in more moolah in return then you have marketing that…sucks” Now, as reader of this blog and presumably a practitioner of direct response marketing, your marketing should … [Continue reading]