In a previous post I shared my opinion that most advertising by governments absolutely sucks. Here's an example of what I mean... I was waiting for a train the other day (on my way back from copywriter Pete Godfrey's "Master Class 2.0" as it … [Continue reading]
Copywriters – Some Home Truths About Making Money From Copywriting
Michel Fortin has a post up on his blog titled "Disillusioned Copywriter Demands The Truth". Michel explains the background... A disgruntled copywriter wrote me demanding clarifications. He believes most copywriters lie and exaggerate their claims … [Continue reading]
Warning! This Headline May Offend Sensitive Readers!
OK, here's the "potentially offensive" headline I referred to in earlier posts. I came across it last weekend while at Pete Godfrey's copywriting "Master Class 2.0" in Brisbane. The headline reads... "No Thumbs. No Bums. Just A Little … [Continue reading]
Copywriters – A Rare Opportunity To Add A Gem To Your Swipe File
OK, I know I said the next post would be about the "Some Readers May Be Offended" headline, but something has come across my desk (well, "Inbox", really!) that I think you will find of benefit. Gary Bencivenga is one of the modern day legends of … [Continue reading]
Copywriters – So What’s On Your Customer’s Mind?
Just back from Pete Godfrey's "Master Class 2.0" in Brisbane this weekend. Great stuff and I'll be sharing a few tips with you over the coming days.In the meantime, here's a great little illustration of legendary copywriter Robert Collier's … [Continue reading]