Just back from Pete Godfrey's "Master Class 2.0" in Brisbane this weekend. Great stuff and I'll be sharing a few tips with you over the coming days.In the meantime, here's a great little illustration of legendary copywriter Robert Collier's … [Continue reading]
Classic Copywriting – The Power Of A Good Headline
I often talk about headlines on this blog and noticed this little gem of an ad on the net the other day... "Struggling To Play Guitar? Amazing New Method Makes Traditional Tutoring Obsolete" Then there are some bullets and of course a "Click Here" … [Continue reading]
Happy Easter!…Plus Some Marketing Observations
Tomorrow is Good Friday and marks the start of the Easter long weekend holiday. A happy and peaceful Easter to everyone. Easter is one of the big holidays of the year and brings forth a wave of promotions and holiday-themed events second only to … [Continue reading]
Today’s “Terrible Headline Award”
As a copywriter and profits strategist, I am constantly observing advertising and marketing out there in the "real world". I particularly keep an eye out for good headlines. Why? Well, as marketer you will be aware that the whole sales process … [Continue reading]
Marketing With Coupons Or Vouchers – New Twist On An Old Marketing Tactic
Came across the following item in the UK's "Daily Telegraph - "Threshers relaunches viral voucher promotion". Threshers is a UK "Off Licence" (a retailer selling alcohol) and has launched a 40% off coupon, following up a previous successful … [Continue reading]