Had to smile when this article ("Advertisers: Men Are Not Idiots") from Advertising Age came to my attention... Bashing Fathers and Husbands Isn't the Right Way for Marketers to Sell Products The way the advertising industry portrays men has drawn … [Continue reading]
Copywriters – Are You Or Your Clients Making This Mistake?
"Every battle is won, before it is fought." (From "The Art Of War" by Sun Tzu) I talked in a previous post about the dangers of complacency and underestimating the difficulty of a marketing project. Pete Godfrey, in his latest "Emotional Ad Writing … [Continue reading]
20 Copywriters And Marketers Just Got Themselves A Huge Bargain…
In the last post I discussed the auction that John Carlton was holding to sell the 20 places available at his upcoming workshop. Well, the auction has now closed. The results are in and the clearing price was (drum roll please!)...US$1,999. 20 … [Continue reading]
So How Much Is A Workshop With Copywriter John Carlton Really Worth?
Master copywriter John Carlton is holding a workshop this coming May 2-4. What's interesting is the way he and his business partner Stan Dahl have chosen to market the event. They've decided to auction off the 20 available places on eBay. They are … [Continue reading]
Remembering Legendary Copywriter Gary Halbert
Just received an email from Bond Halbert, son of the late, great Gary Halbert. It's a year since Gary passed away. Can't believe it. Cliche, I know, but it really is amazing how quickly time passes. Another sign of advancing years, I … [Continue reading]