"Celebrity Beauty Secrets" They can take their pick but what do celebrities really have in their make-up bags? The above was the headline and the "teaser" for an article in today's UK "Daily Telegraph". Now, dear reader, you might wonder why I am so … [Continue reading]
Copywriting Video From John Carlton – “Basics Of A Sales Message”
OK, bit of an experiment today. Having been looking into exactly what the WordPress blogging platform can do, I am pretty impressed. Even for a non-technical person like me, it's easy to add video from places like YouTube. Here's something from … [Continue reading]
A Marketing Lesson From Master Yoda
Have I mentioned I'm a big movie fan? Very excited about a couple of upcoming new movies. The new "Indiana Jones" episode and the "Iron Man" movie (yup, I'm a big comic book fan too!). Interesting, of course, to observe the build up to a big movie … [Continue reading]
More Marketing Idiocy From A Big Corporation
Came across a great blog post today from Mark Widawer. The kind of post that made me think "Gee, I wish I'd written that!" Anyway, it's titled "Bad Advertising - Ford Needs To 'Learn One'" and it's all about the latest strategic marketing campaign … [Continue reading]
Reflections On The Genius Of Copywriter Gary Halbert
I noted in a previous post the anniversary of the death of legendary copywriter Gary Halbert. Gary was widely regarded as one of the best copywriters in the world and I'd certainly regard him as one of the 3 "Giants" of the Direct Response Marketing … [Continue reading]